Your inputs
Enter values from the same reporting or planning period. Grey placeholders are worked-example inputs, not benchmarks. All money values use the selected currency; no conversion is performed.
Your results
Enter your inputs and press Calculate to see results.
Formula and method
EPC = affiliate earnings ÷ affiliate clicks. Multiply EPC by 100 or 1,000 for scaled earnings. Target clicks = optional income target ÷ EPC.
Worked example
£150 from 500 affiliate clicks gives £0.30 EPC, £30 per 100 clicks and £300 per 1,000 clicks. At the same EPC, a £600 target requires 2,000 clicks.
How to interpret your results
EPC means earnings per click. Compare figures only when the reporting windows, attribution rules and definition of a click agree. The optional target extrapolates this observed average.
Assumptions and edge cases
Earnings and clicks cover the same period. Zero clicks makes EPC undefined. A positive target cannot be translated into clicks when EPC is zero; missing targets leave that output unavailable.
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Programme research
Read official terms and research dates in the programme directory. Enter your own documented assumptions here; recurring or tiered terms require a model with an appropriate scope.
View the programme directoryFrequently asked questions
Is EPC the same as earnings per 100 clicks?
No. This tool labels both separately because multiplying an EPC by 100 changes its scale.