Publishing
Affiliate disclosure placement: a UK-focused workflow
Use ASA/CAP guidance alongside a practical review of titles, mixed content, links and mobile placement before sharing affiliate advertising.
The learning library
Practical affiliate marketing guides
Build your understanding of the numbers, the programme terms and the choices ahead.
Published guides
Measurement
Page RPM vs Ad RPM: use the right denominator
Reconcile page views, ad impressions and earnings with worked RPM examples, then build forecasts without mixing units or double-counting revenue.
Publishing
UTM tracking for affiliate campaigns: a practical workflow
Build consistent campaign labels, preserve referral identifiers and understand what a local link check can—and cannot—verify.
Measurement
EPC, conversion rate and affiliate traffic explained
Follow one worked dataset from visits to clicks, conversions and EPC, then check reporting scope before using the result in a traffic target.
Affiliate Planning
Recurring vs one-time affiliate commissions
Compare commission structures over a consistent time horizon, with worked examples for retention, eligible spend, costs and payment timing.
Affiliate Planning
How to evaluate affiliate programme terms
A practical evidence checklist for eligibility, attribution, commission, payout timing and promotion restrictions before choosing a programme.