Your inputs
Enter values from the same reporting or planning period. Grey placeholders are worked-example inputs, not benchmarks. All money values use the selected currency; no conversion is performed.
Your results
Enter your inputs and press Calculate to see results.
Formula and method
Required conversions = income target ÷ commission per conversion. Required clicks = conversions ÷ (conversion rate ÷ 100). Required visitors = clicks ÷ (CTR ÷ 100). Required merchant revenue = conversions × order value.
Worked example
A £1,000 commission target at £10 per conversion requires 100 expected conversions. With 2% conversion and 5% CTR, plan for 5,000 clicks and 100,000 visitors.
How to interpret your results
Use this to test whether a traffic requirement looks feasible. Try your own conversion assumptions rather than treating the target as a guaranteed outcome. For a daily schedule, use Income Goal.
Assumptions and edge cases
The target is affiliate income before costs. All rates apply to the same planning period. Percentage commission needs order value; fixed commission can work without it. Zero rates or commission can make reverse targets undefined.
Related calculators
Programme research
Read official terms and research dates in the programme directory. Enter your own documented assumptions here; recurring or tiered terms require a model with an appropriate scope.
View the programme directoryFrequently asked questions
Can this predict how quickly traffic will grow?
No. It calculates the traffic required under your assumptions, not the acquisition effort or time needed to achieve that traffic.