Your inputs
Use values from the same reporting period. Grey placeholders are illustrations, not benchmarks. Enter only the fields needed for your selected mode or enabled channels.
Use one currency throughout; no exchange conversion. Required period fields control projections. Mode-specific fields can remain blank when unused.
Your results
Complete the form and submit to see your result.
Formula and method
Potential opportunities = pageviews × average opportunities per page. Modelled filled impressions = potential × fill rate ÷ 100. Unfilled opportunities = potential − filled.
Worked example
Illustration only: 100,000 pageviews × 3 opportunities gives 300,000 potential opportunities. At an assumed 80% fill, 240,000 are filled and 60,000 remain unfilled.
Interpreting the result
Potential inventory is not measured ad delivery. A filled opportunity is not necessarily a viewable or monetised impression; consent, blockers, lazy loading and implementation can change actual counts.
Assumptions and limitations
Rates remain constant except for the traffic growth explicitly entered in the forecast. Projections are arithmetic equivalents, not predictions of a calendar month or year. Actual revenue varies with audience, geography, content, demand, ad setup and eligibility. No revenue, traffic level or outcome is guaranteed.
These are independent publisher estimation tools from WithAffiliateMarketing.com, not owned, endorsed or operated by Google. No AdSense account is connected and no ads are installed.
Metric definitions
Official Google references: Page RPM, Ad RPM, ad CTR, CPC and publisher payment basis. Definitions checked 19 September 2026; no Google benchmarks are supplied.